The Next Big Thing is Small

Ortho Organizers® Announces Launch of NeoLucent™ Ceramic Bracket System

Carlsbad, CA, April 22, 2009 – Ortho Organizers, Inc., a leading global manufacturer of orthodontic products, laboratory services and continuing education programs, announced the launch of their new aesthetic bracket line, NeoLucent Ceramic Brackets. The bracket system was carefully crafted with patient comfort as the utmost concern. The brackets are among the lowest profile in the orthodontic market, measuring only 1.98mm for the upper centrals, and feature a smooth, polished surface with rounded corners. Designed to blend with natural tooth tone, these ceramic brackets offer a virtually invisible appearance.

Initial release of the aesthetic brackets has been very well received within the dental industry. According to world renowned Orthodontist Dr. R. Bruce McFarlane, “The response of my patients has been outstanding -- they have been very impressed with the look and feel of the brackets.” The brackets are manufactured in America from 99.9% pure polycrystalline Alumina. In addition, NeoLucent Brackets are breakage resistant, and are antiallergenic as they do not contain nickel, chromium or other metals.

George Guttroff, President of Henry Schein's Dental Specialties Group, which includes Ortho Organizers, noted, “Continuous improvement and innovation are key tenets at Ortho Organizers. With the NeoLucent Ceramic Bracket System we have delivered on these ideals and brought to market an aesthetic alternative built for both patient satisfaction and the clinical performance needs of orthodontic practitioners.” For more information on NeoLucent Ceramic Brackets please visit www.OthoOrganizers.com/ceramic-brackets

About the Company

Ortho Organizers, part of the orthodontic portfolio of Henry Schein, Inc., provides a wide range of orthodontic products to the worldwide dental market. The Company serves practitioners in the domestic and international markets. For more information on Ortho Organizers contact us at: 800.547.2000 or 760.448.8600, via email: usasales@OrthoOrganizers.com or via our Web site at www.OrthoOrganizers.com

Ortho Organizers and NeoLucent are trademarks or registered trademarks of Ortho Organizers, Inc.